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Do Good Design
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Do Good Design : ウィキペディア英語版
Do Good Design

''Do Good Design: How Designers Can Change The World'' is a book by Canadian designer David B. Berman, with a foreword by Erik Spiekermann, published by Peachpit Press in January 2009. The book was co-published by AIGA, the world's largest-membership national design organization, as part of the AIGA Press / New Riders cooperation.
== Book ==
The book focuses on graphic design, branding, and social responsibility, and often makes connections with environmentalism. It is written for designers, for those who buy design, and for those who consume design. It alerts designers to the role they play in persuading audiences with their invented needs. Berman pays special attention to the effect of design in the developing world, the deeds and misdeeds of the Coca-Cola Corporation, and women in advertising. Some ideas in Berman's book derive from those of Ken Garland, author of the First Things First manifesto in the 1960s. Garland was the first person to take the Do Good Pledge on the book's Web site.
The book is divided into three sections, ending with a call for all professionals to sign the online Do Good Pledge, which has been signed by notable designers, including Ken Garland.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Do Good Design」の詳細全文を読む



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